{"id":1067,"date":"2024-05-29T14:23:40","date_gmt":"2024-05-29T12:23:40","guid":{"rendered":"https:\/\/www.strato.se\/blogg\/?p=1067"},"modified":"2025-05-05T10:51:58","modified_gmt":"2025-05-05T08:51:58","slug":"ny-undersokning-man-anvander-ai-mer-an-kvinnor","status":"publish","type":"post","link":"https:\/\/www.strato.se\/blogg\/ny-undersokning-man-anvander-ai-mer-an-kvinnor\/","title":{"rendered":"Ny unders\u00f6kning: M\u00e4n anv\u00e4nder AI mer \u00e4n kvinnor"},"content":{"rendered":"\n

Bara en av tio kvinnor anv\u00e4nder generativ AI \u2013 medan n\u00e4stan dubbelt s\u00e5 m\u00e5nga m\u00e4n anv\u00e4nder tekniken. Brist p\u00e5 kunskap och syfte \u00e4r n\u00e5gra av anledningarna till att man undviker AI, visar en ny unders\u00f6kning vi p\u00e5 STRATO gjort tillsammans med Sifo.<\/strong><\/p>\n\n\n\n

Generativ AI \u00e4r en typ av artificiell intelligens som kan generera nya data eller inneh\u00e5ll, exempelvis f\u00f6r att skapa nya texter, bilder, musik och videor. Tekniken har varit ett hett omdiskuterat \u00e4mne de senaste \u00e5ren, fr\u00e4mst med anledning av de nya kraftfulla och l\u00e4ttillg\u00e4ngliga verktygen som exempelvis ChatGPT.<\/p>\n\n\n\n

Vi p\u00e5 STRATO \u00e4r nyfikna p\u00e5 svenskarnas inst\u00e4llning till denna teknik som i m\u00e5nga fall beskrivs som revolutionerande. D\u00e4rf\u00f6r har vi unders\u00f6kt saken tillsammans med Sifo.
Totalt uppgav 15 procent att de anv\u00e4nder sig av generativ AI, antingen i arbetet eller privat, eller b\u00e5de och. Det finns dock skillnader i hur olika grupper anv\u00e4nder sig av AI. Exempelvis anv\u00e4nder sig unga av AI i h\u00f6gre utstr\u00e4ckning \u00e4n \u00f6vriga befolkningen, n\u00e5gonting vi tidigare har ber\u00e4ttat om<\/a>. Skillnaden \u00e4r \u00e4ven stor mellan m\u00e4n och kvinnor.<\/p>\n\n\n\n

\"STRATOs<\/figure>\n\n\n\n
\n

F\u00f6r att sp\u00e5na nya id\u00e9er, experimentera och spara tid \u2013 men ocks\u00e5 f\u00f6r att slippa skriva mejl. Det \u00e4r vad svenskarna anv\u00e4nder AI mest till. L\u00e4s mer om v\u00e5r unders\u00f6kning om hur svenskarna anv\u00e4nder AI h\u00e4r<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

Skillnad i erfarenhet och inst\u00e4llning<\/strong><\/p>\n\n\n\n

M\u00e4n anv\u00e4nder i st\u00f6rre utstr\u00e4ckning AI-verktyg och har en mer positiv syn p\u00e5 tekniken j\u00e4mf\u00f6rt med kvinnor, enligt v\u00e5r unders\u00f6kning. Endast 11 procent av kvinnorna anv\u00e4nder generativ AI medan n\u00e4stan dubbelt s\u00e5 m\u00e5nga m\u00e4n (19 procent) g\u00f6r det. Kvinnor har \u00e4ven testat AI i l\u00e4gre utstr\u00e4ckning \u00e4n m\u00e4n \u2013 sju av tio kvinnor (70 procent) uppger att de aldrig har provat AI, j\u00e4mf\u00f6rt med 55 procent av m\u00e4nnen. Generellt har m\u00e4n en mer positiv syn p\u00e5 AI \u2013 en fj\u00e4rdedel (27 procent) av m\u00e4nnen har en positiv syn p\u00e5 AI, den motsvarande siffran bland kvinnor ligger p\u00e5 mindre \u00e4n h\u00e4lften, 12 procent.<\/p>\n\n\n\n

I gruppen som har en positiv inst\u00e4llning till AI sticker kvinnor ut p\u00e5 ett par punkter. Exempelvis anv\u00e4nder dessa kvinnor AI som ett verktyg f\u00f6r att f\u00e5 nya id\u00e9er och inspiration mer \u00e4n m\u00e4n, 66 procent j\u00e4mf\u00f6rt med 48 procent. Kvinnor anv\u00e4nder \u00e4ven AI f\u00f6r att f\u00f6rv\u00e4rva kunskap i h\u00f6gre utstr\u00e4ckning \u00e4n m\u00e4n, 34 procent j\u00e4mf\u00f6rt med 28 procent av m\u00e4nnen. N\u00e4stan dubbelt s\u00e5 m\u00e5nga kvinnor anv\u00e4nder AI f\u00f6r att driva innovation i sitt f\u00f6retag \u2013 11 procent uppger detta anv\u00e4ndningsomr\u00e5de j\u00e4mf\u00f6rt med 6 procent av m\u00e4nnen.<\/p>\n\n\n\n

\n

Vilka branscher kommer att p\u00e5verkas av AI? Vi fr\u00e5gade svenskarna, som trodde att AI kan b\u00e5de skapa men ocks\u00e5 minska antalet arbetstillf\u00e4llen<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

Brist p\u00e5 kunskap och syfte<\/strong><\/p>\n\n\n\n

Generellt finns allts\u00e5 en skillnad mellan grupperna, b\u00e5de n\u00e4r det kommer till inst\u00e4llning till tekniken men ocks\u00e5 vilken potential man ser i den. Det finns tv\u00e5 huvudsakliga anledningar som kvinnor uppger som hinder f\u00f6r att anv\u00e4nda AI: Tv\u00e5 tredjedelar (41 procent) uppger att de inte ser n\u00e5got syfte med generativ AI och var fj\u00e4rde (27 procent) svarar att de saknar f\u00f6rst\u00e5else och kunskap om tekniken. Detta \u00e4r samma anledningar som \u00e4ven m\u00e4n i st\u00f6rst utstr\u00e4ckning upplever som hinder f\u00f6r att anv\u00e4nda generativ AI.<\/p>\n\n\n\n

\"STRATOs<\/figure>\n\n\n\n
\n

Hur f\u00e5r man anv\u00e4ndbara svar fr\u00e5n ChatGPT? I den h\u00e4r bloggen <\/a>har vi samlat sju enkla tips som hj\u00e4lper dig att f\u00e5 b\u00e4ttre svar fr\u00e5n ChatGPT.<\/p>\n<\/blockquote>\n\n\n\n


AI kan vara en mycket kraftfull katalysator f\u00f6r kreativitet och tillv\u00e4xt. Alla beh\u00f6ver f\u00e5 verktyg och resurser f\u00f6r att l\u00e4ra sig mer om AI och hur tekniken kan anv\u00e4ndas p\u00e5 ett praktiskt s\u00e4tt s\u00e5 att de inte halkar efter i utvecklingen. Annars kan det f\u00e5 negativa konsekvenser f\u00f6r f\u00f6retagande och innovation i landet. Ut\u00f6ver att bidra till nya id\u00e9er och inspiration som 66 procent uppger att det \u00e4r ett v\u00e4rdefullt verktyg f\u00f6r, kan det exempelvis fungera som en avlastning f\u00f6r den som driver ett mindre f\u00f6retag. H\u00e4r<\/a> har vi samlat tips p\u00e5 hur sm\u00e5f\u00f6retagare kan ta hj\u00e4lp av ChatGPT.<\/p>\n\n\n\n

Om unders\u00f6kningen\u202f <\/strong><\/p>\n\n\n\n

Unders\u00f6kningen genomf\u00f6rdes i Kantar Media Sifopanel under perioden 6\u201310 oktober 2023. Totalt intervjuades 1 192 personer i \u00e5ldern 16\u201365 \u00e5r. 1 057 av dessa \u00e4r i syssels\u00e4ttning eller studerar. Webbpanelen \u00e4r riksrepresentativt rekryterad utifr\u00e5n slumpm\u00e4ssiga urval. Det f\u00f6rekommer ingen sj\u00e4lvrekrytering i Kantar Sifos webbpanel. <\/p>\n","protected":false},"excerpt":{"rendered":"

Bara en av tio kvinnor anv\u00e4nder generativ AI \u2013 medan n\u00e4stan dubbelt s\u00e5 m\u00e5nga m\u00e4n anv\u00e4nder tekniken. Brist p\u00e5 kunskap och syfte \u00e4r n\u00e5gra av anledningarna till att man undviker AI, visar en ny unders\u00f6kning vi p\u00e5 STRATO gjort tillsammans med Sifo. Generativ AI \u00e4r en typ av artificiell intelligens som kan generera nya data […]<\/p>\n","protected":false},"author":4,"featured_media":1069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[59,49],"class_list":["post-1067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-ai","tag-undersokning"],"acf":[],"yoast_head":"\nNy unders\u00f6kning: M\u00e4n anv\u00e4nder AI mer \u00e4n kvinnor - STRATO Blogg<\/title>\n<meta name=\"description\" content=\"STRATOs unders\u00f6kning visar att endast en av tio kvinnor anv\u00e4nder AI, h\u00e4lften j\u00e4mf\u00f6rt med m\u00e4n. Vad beror det p\u00e5? 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