{"id":1093,"date":"2024-05-21T11:32:00","date_gmt":"2024-05-21T09:32:00","guid":{"rendered":"https:\/\/www.strato.se\/blogg\/?p=1093"},"modified":"2025-05-05T10:51:58","modified_gmt":"2025-05-05T08:51:58","slug":"lokal-digital-marknadsforing","status":"publish","type":"post","link":"https:\/\/www.strato.se\/blogg\/lokal-digital-marknadsforing\/","title":{"rendered":"Lokal digital marknadsf\u00f6ring: Ett m\u00e5ste f\u00f6r ditt f\u00f6retag"},"content":{"rendered":"\n

Alla f\u00f6retag med en fysisk d\u00f6rr d\u00e4r kunderna kan komma in i butiken b\u00f6r kunna hittas lokalt. Den som letar efter en hantverkare, l\u00e5ssmed, restaurang eller fris\u00f6r \u00f6ppnar ofta kartappen f\u00f6rst eller skriver in s\u00f6korden direkt online. D\u00e4rf\u00f6r \u00e4r det viktigt att ditt f\u00f6retag snabbt kan hittas i lokala s\u00f6kningar p\u00e5 n\u00e4tet.<\/p>\n\n\nTill STRATO listingCoach<\/a>\n\n\n

Din v\u00e4g till toppen: Google f\u00f6retagsprofil<\/strong><\/h2>\n\n\n\n

Google f\u00f6retagsprofil (tidigare: My Business) \u00e4r ett kostnadsfritt f\u00f6retagsregister online som \u00e4r kopplat till Google Maps. Ofta visas ett f\u00f6retag till och med i s\u00f6kresultaten utan att sj\u00e4lv ha skapat en profil. Detta beror p\u00e5 att Google automatiskt inkorporerar insamlade data, till exempel genom att l\u00e4sa av din hemsida. Detta \u00e4r dock mer en fr\u00e5ga om tur och du \u00e4r inte garanterad en plats bland de utvalda, \u00f6versta s\u00f6kresultaten. Om det redan finns en listning f\u00f6r ditt f\u00f6retag b\u00f6r du kontrollera att informationen \u00e4r korrekt. Endast den som sj\u00e4lv sk\u00f6ter och underh\u00e5ller sin profil kan vara s\u00e4ker p\u00e5 att bli upplockad av Google.<\/p>\n\n\n\n

Din f\u00f6retagsprofil<\/strong><\/h2>\n\n\n\n

F\u00f6rutom standarduppgifter som f\u00f6retagsnamn och adress kan du till exempel ange \u00f6ppettider, ladda upp din logotyp och foton fr\u00e5n dina lokaler. Har du en restaurang? D\u00e5 h\u00f6r din meny ocks\u00e5 hemma i profilen. En beskrivning av ditt f\u00f6retag med relevanta\u00a0s\u00f6kord<\/a> b\u00f6r ocks\u00e5 finnas med.<\/p>\n\n\n\n

Google sj\u00e4lv ger dig ytterligare rekommendationer p\u00e5 hur du sk\u00f6ter din f\u00f6retagsprofil.<\/p>\n\n\n\n

H\u00f6gt upp p\u00e5 Google och andra s\u00f6kmotorer med rankingCoach<\/h2>\n\n\n\n

Om du har mycket lokal konkurrens beh\u00f6ver du sticka ut online. En viktig faktor \u00e4r din position i s\u00f6kresultaten. M\u00e5nga har dock inte tid att s\u00e4tta sig in i hur s\u00f6kmotoroptimering fungerar. STRATO rankingCoach g\u00f6r jobbet \u00e5t dig och tar dig till toppen av s\u00f6kmotorernas s\u00f6kresultat.<\/p>\n\n\nTill STRATO rankingCoach<\/a>\n\n\n

Annonsera f\u00f6r mer r\u00e4ckvidd <\/h2>\n\n\n\n

Betalda annonser \u00e4r den raka v\u00e4gen till att bli hittad \u00e4nnu enklare bland s\u00f6kningar. Du kan dessutom rikta annonserna regionalt f\u00f6r att de ska visas specifikt i lokala s\u00f6kningar. S\u00e5 vill du vara s\u00e4ker p\u00e5 att hamna bland de \u00f6versta s\u00f6kresultaten \u00e4r det b\u00e4st att l\u00e4gga lite pengar p\u00e5 det. Hos STRATO hj\u00e4lper v\u00e5r STRATO adCoach dig att optimera din individuella annonsbudget p\u00e5 Google.\u00a0<\/p>\n\n\nTill STRATO adCoach<\/a>\n\n\n

Bygg ditt n\u00e4tverk online med nya kunder fr\u00e5n ditt n\u00e4romr\u00e5de <\/h2>\n\n\n\n

En annan bra \u00e5tg\u00e4rd f\u00f6r att f\u00f6rb\u00e4ttra synligheten \u00e4r att registrera sig p\u00e5 portaler som Eniro och hitta.se. P\u00e5 s\u00e5v\u00e4l Eniro som p\u00e5 hitta.se kan du l\u00e4gga in dina lokala f\u00f6retagsuppgifter, s\u00e5 att ditt f\u00f6retag l\u00e4tt kan hittas av potentiella kunder i ditt n\u00e4romr\u00e5de.<\/p>\n\n\n\n

STRATO listingCoach: Ett verktyg med \u00f6ver 30 f\u00f6retagsregister<\/h2>\n\n\n\n

Ett annat s\u00e4tt f\u00f6r kunderna att hitta dig p\u00e5 n\u00e4tet \u00e4r genom att s\u00f6ka i ett f\u00f6retagsregister online. S\u00e5dana finns det m\u00e5nga olika av och de visas ocks\u00e5 i s\u00f6kmotorer. F\u00f6r nyb\u00f6rjare kan det dock vara sv\u00e5rt att f\u00e5 en \u00f6verblick \u00f6ver vilka av dessa som \u00e4r relevanta eller mindre viktiga. V\u00e5r listingCoach l\u00e4gger i en handv\u00e4ndning till ditt f\u00f6retag i \u00f6ver 30 av de mest popul\u00e4ra f\u00f6retagsregistren s\u00e5 att potentiella kunder kan hitta dig \u00e4nnu snabbare. Du kan ocks\u00e5 anv\u00e4nda verktyget f\u00f6r att hantera vad som s\u00e4gs om ditt f\u00f6retag p\u00e5 n\u00e4tet och de omd\u00f6men som skrivs \u2013 en annan viktig informationsk\u00e4lla f\u00f6r potentiella kunder i ditt n\u00e4romr\u00e5de.<\/p>\n\n\nTill STRATO listingCoach<\/a>","protected":false},"excerpt":{"rendered":"

Alla f\u00f6retag med en fysisk d\u00f6rr d\u00e4r kunderna kan komma in i butiken b\u00f6r kunna hittas lokalt. Den som letar efter en hantverkare, l\u00e5ssmed, restaurang eller fris\u00f6r \u00f6ppnar ofta kartappen f\u00f6rst eller skriver in s\u00f6korden direkt online. D\u00e4rf\u00f6r \u00e4r det viktigt att ditt f\u00f6retag snabbt kan hittas i lokala s\u00f6kningar p\u00e5 n\u00e4tet. Din v\u00e4g till […]<\/p>\n","protected":false},"author":8,"featured_media":1095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,1],"tags":[51,36,34],"class_list":["post-1093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marknadsforing","category-uncategorized","tag-foretag","tag-digital-marknadsforing","tag-tips"],"acf":[],"yoast_head":"\nLokal digital marknadsf\u00f6ring: Ett m\u00e5ste f\u00f6r ditt f\u00f6retag - STRATO Blogg<\/title>\n<meta name=\"description\" content=\"Lokal digital marknadsf\u00f6ring: Optimera din synlighet p\u00e5 Google och locka fler kunder med STRATO listingCoach. 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