{"id":1363,"date":"2026-06-05T15:29:36","date_gmt":"2026-06-05T13:29:36","guid":{"rendered":"https:\/\/www.strato.se\/blogg\/?p=1363"},"modified":"2026-06-09T15:42:15","modified_gmt":"2026-06-09T13:42:15","slug":"smaforetagare-ser-fa-ai-hinder-men-oroas-over-forlorad-mansklig-kontakt","status":"publish","type":"post","link":"https:\/\/www.strato.se\/blogg\/smaforetagare-ser-fa-ai-hinder-men-oroas-over-forlorad-mansklig-kontakt\/","title":{"rendered":"Sm\u00e5f\u00f6retagare ser f\u00e5 AI-hinder \u2013 men oroas \u00f6ver f\u00f6rlorad m\u00e4nsklig kontakt"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Svenska sm\u00e5f\u00f6retagare ligger l\u00e5ngt fram i anv\u00e4ndningen av AI och upplever f\u00e4rre hinder \u00e4n sina europeiska kollegor. Det visar en ny unders\u00f6kning som YouGov genomf\u00f6rt p\u00e5 uppdrag av STRATO bland sm\u00e5f\u00f6retagare i nio europeiska l\u00e4nder.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unders\u00f6kningen visar att svenska sm\u00e5f\u00f6retagare anv\u00e4nder AI mest i Europa. Samtidigt ser de l\u00e4gre barri\u00e4rer f\u00f6r att inf\u00f6ra tekniken i verksamheten, b\u00e5de n\u00e4r det g\u00e4ller kostnader, datas\u00e4kerhet och brist p\u00e5 kompetens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Endast 30 procent av de svenska sm\u00e5f\u00f6retagarna ser kostnader f\u00f6r AI-tj\u00e4nster som ett stort hinder. Det kan j\u00e4mf\u00f6ras med 52 procent i Spanien och 49 procent i b\u00e5de Italien och Frankrike. \u00c4ven oron f\u00f6r datast\u00f6ld \u00e4r l\u00e4gre i Sverige, d\u00e4r 34 procent lyfter det som ett stort hinder, j\u00e4mf\u00f6rt med 50 procent i Tyskland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>F\u00e4rre oroas \u00f6ver op\u00e5litliga AI-svar<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Svenska sm\u00e5f\u00f6retagare \u00e4r ocks\u00e5 mindre oroade \u00f6ver AI-verktygens tillf\u00f6rlitlighet. 39 procent ser hallucinationer och op\u00e5litliga svar som ett stort hinder, j\u00e4mf\u00f6rt med 55 procent i Spanien. \u00c4ven bristen p\u00e5 r\u00e4tt kompetens upplevs som ett mindre problem i Sverige, d\u00e4r 37 procent ser det som en stor barri\u00e4r j\u00e4mf\u00f6rt med 50 procent i Italien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En m\u00f6jlig f\u00f6rklaring \u00e4r att svenska sm\u00e5f\u00f6retagare i h\u00f6gre grad redan har testat tekniken. N\u00e4r AI blir ett praktiskt verktyg i vardagen blir b\u00e5de kostnader och risker l\u00e4ttare att f\u00f6rst\u00e5 och hantera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Den m\u00e4nskliga kontakten \u00e4r den stora oron<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det finns dock ett omr\u00e5de d\u00e4r svenska sm\u00e5f\u00f6retagare delar samma oro som m\u00e5nga andra i Europa: risken att tappa den m\u00e4nskliga kontakten. I Sverige ser 46 procent detta som ett stort hinder f\u00f6r att inf\u00f6ra AI, exempelvis inom kundservice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r m\u00e5nga sm\u00e5f\u00f6retagare \u00e4r den personliga relationen till kunderna en viktig del av verksamheten. D\u00e4rf\u00f6r handlar AI inte bara om effektivisering, utan ocks\u00e5 om att anv\u00e4nda tekniken p\u00e5 ett s\u00e4tt som inte ers\u00e4tter det m\u00e4nskliga m\u00f6tet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e4tt anv\u00e4nd kan AI snarare frig\u00f6ra tid fr\u00e5n repetitiva uppgifter, s\u00e5 att f\u00f6retagare kan l\u00e4gga mer fokus p\u00e5 kundrelationer, service och aff\u00e4rsutveckling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Balansen blir avg\u00f6rande<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unders\u00f6kningen visar att svenska sm\u00e5f\u00f6retagare har en pragmatisk syn p\u00e5 AI. De ser m\u00f6jligheterna, upplever f\u00e4rre hinder och har i h\u00f6gre grad redan b\u00f6rjat anv\u00e4nda tekniken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samtidigt \u00e4r den m\u00e4nskliga kontakten fortsatt central. F\u00f6r framtidens sm\u00e5f\u00f6retagare blir den stora fr\u00e5gan d\u00e4rf\u00f6r inte bara hur AI kan effektivisera verksamheten, utan hur tekniken kan anv\u00e4ndas f\u00f6r att st\u00e4rka relationen till kunderna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vill du veta mer om hur AI kan anv\u00e4ndas praktiskt i vardagen? L\u00e4s \u00e4ven v\u00e5r guide:&nbsp;<\/strong><a href=\"https:\/\/www.strato.se\/blogg\/sa-kan-chatgpt-hjalpa-dig-som-smaforetagare\/\"><strong>S\u00e5 kan ChatGPT hj\u00e4lpa dig som sm\u00e5f\u00f6retagare<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Svenska sm\u00e5f\u00f6retagare ligger l\u00e5ngt fram i anv\u00e4ndningen av AI och upplever f\u00e4rre hinder \u00e4n sina europeiska kollegor. Det visar en ny unders\u00f6kning som YouGov genomf\u00f6rt p\u00e5 uppdrag av STRATO bland sm\u00e5f\u00f6retagare i nio europeiska l\u00e4nder. Unders\u00f6kningen visar att svenska sm\u00e5f\u00f6retagare anv\u00e4nder AI mest i Europa. Samtidigt ser de l\u00e4gre barri\u00e4rer f\u00f6r att inf\u00f6ra tekniken i [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74,78,73,24,5,12,21,1,77],"tags":[51,59,71,42],"class_list":["post-1363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-digitalisering","category-foretagarallsvenskan","category-foeretagsbildning","category-hemsida-webbshop","category-molnlagring","category-nettotillvaext","category-uncategorized","category-undersokning","tag-foretag","tag-ai","tag-foretagarallsvenskan","tag-foretagsbildning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sm\u00e5f\u00f6retagare ser f\u00e5 AI-hinder \u2013 men oroas \u00f6ver f\u00f6rlorad m\u00e4nsklig kontakt - STRATO Blogg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strato.se\/blogg\/smaforetagare-ser-fa-ai-hinder-men-oroas-over-forlorad-mansklig-kontakt\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sm\u00e5f\u00f6retagare ser f\u00e5 AI-hinder \u2013 men oroas \u00f6ver f\u00f6rlorad m\u00e4nsklig kontakt - STRATO Blogg\" \/>\n<meta property=\"og:description\" content=\"Svenska sm\u00e5f\u00f6retagare ligger l\u00e5ngt fram i anv\u00e4ndningen av AI och upplever f\u00e4rre hinder \u00e4n sina europeiska kollegor. Det visar en ny unders\u00f6kning som YouGov genomf\u00f6rt p\u00e5 uppdrag av STRATO bland sm\u00e5f\u00f6retagare i nio europeiska l\u00e4nder. Unders\u00f6kningen visar att svenska sm\u00e5f\u00f6retagare anv\u00e4nder AI mest i Europa. Samtidigt ser de l\u00e4gre barri\u00e4rer f\u00f6r att inf\u00f6ra tekniken i [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strato.se\/blogg\/smaforetagare-ser-fa-ai-hinder-men-oroas-over-forlorad-mansklig-kontakt\/\" \/>\n<meta property=\"og:site_name\" content=\"STRATO Blogg\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-05T13:29:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-09T13:42:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strato.se\/blogg\/wp-content\/uploads\/sites\/3\/2026\/06\/AI-and-SMB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1269\" \/>\n\t<meta property=\"og:image:height\" content=\"903\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Frank Zopp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Frank Zopp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strato.se\\\/blogg\\\/smaforetagare-ser-fa-ai-hinder-men-oroas-over-forlorad-mansklig-kontakt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strato.se\\\/blogg\\\/smaforetagare-ser-fa-ai-hinder-men-oroas-over-forlorad-mansklig-kontakt\\\/\"},\"author\":{\"name\":\"Frank Zopp\",\"@id\":\"https:\\\/\\\/www.strato.se\\\/blogg\\\/#\\\/schema\\\/person\\\/1d8f93f8a470cd1b54d677aafa82b1af\"},\"headline\":\"Sm\u00e5f\u00f6retagare ser f\u00e5 AI-hinder \u2013 men oroas \u00f6ver f\u00f6rlorad m\u00e4nsklig kontakt\",\"datePublished\":\"2026-06-05T13:29:36+00:00\",\"dateModified\":\"2026-06-09T13:42:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strato.se\\\/blogg\\\/smaforetagare-ser-fa-ai-hinder-men-oroas-over-forlorad-mansklig-kontakt\\\/\"},\"wordCount\":513,\"publisher\":{\"@id\":\"https:\\\/\\\/www.strato.se\\\/blogg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.strato.se\\\/blogg\\\/smaforetagare-ser-fa-ai-hinder-men-oroas-over-forlorad-mansklig-kontakt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.strato.se\\\/blogg\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/06\\\/AI-and-SMB.jpg\",\"keywords\":[\"#F\u00f6retag\",\"AI\",\"F\u00f6retagarAllsvenskan\",\"F\u00f6retagsbildning\"],\"articleSection\":[\"AI\",\"Digitalisering\",\"F\u00f6retagarAllsvenskan\",\"F\u00f6retagsbildning\",\"Hemsida &amp; Webbshop\",\"Molnlagring\",\"Nettotillv\u00e4xt\",\"Uncategorized\",\"Unders\u00f6kning\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strato.se\\\/blogg\\\/smaforetagare-ser-fa-ai-hinder-men-oroas-over-forlorad-mansklig-kontakt\\\/\",\"url\":\"https:\\\/\\\/www.strato.se\\\/blogg\\\/smaforetagare-ser-fa-ai-hinder-men-oroas-over-forlorad-mansklig-kontakt\\\/\",\"name\":\"Sm\u00e5f\u00f6retagare ser f\u00e5 AI-hinder \u2013 men oroas \u00f6ver f\u00f6rlorad m\u00e4nsklig kontakt - 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STRATO Blogg","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strato.se\/blogg\/smaforetagare-ser-fa-ai-hinder-men-oroas-over-forlorad-mansklig-kontakt\/","og_locale":"sv_SE","og_type":"article","og_title":"Sm\u00e5f\u00f6retagare ser f\u00e5 AI-hinder \u2013 men oroas \u00f6ver f\u00f6rlorad m\u00e4nsklig kontakt - STRATO Blogg","og_description":"Svenska sm\u00e5f\u00f6retagare ligger l\u00e5ngt fram i anv\u00e4ndningen av AI och upplever f\u00e4rre hinder \u00e4n sina europeiska kollegor. 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