{"id":558,"date":"2023-09-26T09:28:14","date_gmt":"2023-09-26T07:28:14","guid":{"rendered":"https:\/\/www.strato.se\/blogg\/?p=558"},"modified":"2025-05-05T10:51:35","modified_gmt":"2025-05-05T08:51:35","slug":"undersokning-sa-paverkar-toppdomanen-fortroendet-for-ditt-foretag","status":"publish","type":"post","link":"https:\/\/www.strato.se\/blogg\/undersokning-sa-paverkar-toppdomanen-fortroendet-for-ditt-foretag\/","title":{"rendered":"Unders\u00f6kning: s\u00e5 p\u00e5verkar toppdom\u00e4nen f\u00f6rtroendet f\u00f6r ditt f\u00f6retag"},"content":{"rendered":"\n

Toppdom\u00e4n, det som avslutar ett <\/strong>dom\u00e4nnamn<\/strong>, p\u00e5verkar svenskarnas f\u00f6rtroende f\u00f6r ett f\u00f6retags hemsida beroende p\u00e5 vilken \u00e4ndelse som anv\u00e4nds. Mest f\u00f6rtroende har svenskarna f\u00f6r .se och .com, medan .biz och .shop har l\u00e4gst f\u00f6rtroende. Det visar en unders\u00f6kning vi p\u00e5 STRATO gjort tillsammans med Sifo.<\/strong><\/p>\n\n\n\n

En unders\u00f6kning vi har utf\u00f6rt tillsammans med Sifo visar att utseendet p\u00e5 ett f\u00f6retags hemsida \u00e4r det som p\u00e5verkar svenskarnas intryck av ett f\u00f6retag mest<\/a>. Hela 62 procent rankar utseendet p\u00e5 ett f\u00f6retags hemsida som en av de viktigaste faktorerna f\u00f6r hur de uppfattar f\u00f6retag de kommer i kontakt med online. Utseendet \u00e4r dock inte allt \u2013 svenskarnas f\u00f6rtroende f\u00f6r f\u00f6retag varierar n\u00e4mligen kraftigt beroende p\u00e5 vilken toppdom\u00e4n de anv\u00e4nder f\u00f6r hemsidan.<\/p>\n\n\n\n

\"Diagram<\/a><\/figure>\n\n\n\n

De dom\u00e4nerna inger h\u00f6gst respektive l\u00e4gst f\u00f6rtroende bland svenskarna<\/strong><\/h2>\n\n\n\n

De toppdom\u00e4ner som respondenterna anser vara mest p\u00e5litliga att anv\u00e4nda f\u00f6r f\u00f6retag verksamma i Sverige \u00e4r .se (83 %) f\u00f6ljt av .com (59 %). D\u00e4refter \u00e4r det ett glapp till tredjeplatsen som innehas av .org, vilket 19 procent av svenskarna upplever som p\u00e5litligt.<\/p>\n\n\n\n

Samtidigt som valet av toppdom\u00e4n kan bidra till att ett f\u00f6retag upplevs som p\u00e5litligt kan det \u00e4ven ha motsatt effekt. N\u00e4stan tv\u00e5 tredjedelar (65 %) anger att .biz ger det minst p\u00e5litliga intrycket. I botten kommer \u00e4ven .shop (52 %), medan .info och .net rankas som mindre p\u00e5litliga av 21 procent av respondenterna.<\/p>\n\n\n\n

L\u00e4stips: Antalet aktiva .se-dom\u00e4ner \u00f6kar<\/a><\/p>\n\n\n\n

Unders\u00f6kningen visar tydligt att olika toppdom\u00e4ner har olika konnotationer, d\u00e4r den klassiska .se-dom\u00e4nen fortfarande st\u00e5r h\u00f6gst bland svenskarna \u2013 d\u00e4r k\u00e4nner de sig hemma.<\/p>\n\n\n\n

Resultaten visar \u00e4ven att v\u00e4lja r\u00e4tt dom\u00e4n \u00e4r en central del i skapandet av den optimala hemsidan f\u00f6r sitt f\u00f6retag om man vill vinna konsumenternas f\u00f6rtroende. D\u00e4rf\u00f6r b\u00f6r valet av toppdom\u00e4n och dom\u00e4nnamn inte g\u00f6ras l\u00e4ttvindigt utan \u00e4gnas eftertanke och tid. \u00c4r det namnet du f\u00f6rst t\u00e4nkt dig upptaget delar vi med oss av n\u00e5gra tips f\u00f6r hur du kan t\u00e4nka och g\u00f6ra h\u00e4r<\/a>.<\/p>\n\n\n\n

\"Diagram<\/a><\/figure>\n\n\n\n

Yngres inst\u00e4llning sticker ut \u2013 k\u00e4nner b\u00e5de h\u00f6gre och l\u00e4gre f\u00f6rtroende \u00e4n \u00e4ldre<\/strong><\/h2>\n\n\n\n

Unders\u00f6kningens yngsta respondenter s\u00e4rskiljer sig fr\u00e5n \u00f6vriga och tycks uppleva vissa dom\u00e4ner som \u00e4r p\u00e5litliga i st\u00f6rre utstr\u00e4ckning \u00e4n \u00f6vriga, samtidigt som den gruppen \u00e4ven upplever andra dom\u00e4ner som mindre p\u00e5litliga i h\u00f6gre utstr\u00e4ckning \u00e4n \u00f6vriga respondenter.<\/p>\n\n\n\n

Personer i \u00e5ldersgruppen 18-34 rankar .se som p\u00e5litligt i h\u00f6gre utstr\u00e4ckning \u00e4n respondenterna i stort \u2013 89 procent j\u00e4mf\u00f6rt med 83 procent. Man tycks ocks\u00e5 finna dom\u00e4ner op\u00e5litliga i h\u00f6gre utstr\u00e4ckning \u00e4n \u00e4ldre. Dom\u00e4net .biz upplevs som op\u00e5litlig av hela 78 procent ur den yngsta gruppen, n\u00e5gonting som uppges av 65 procent totalt.<\/p>\n\n\n\n

Detta kan bero p\u00e5 att man fokuserar mer p\u00e5 dom\u00e4nerna \u00e4n \u00f6vriga. De yngre uppger n\u00e4mligen i l\u00e4gst utstr\u00e4ckning att man inte vet eller inte ser n\u00e5gon skillnad p\u00e5 dom\u00e4nen som anv\u00e4nds, n\u00e5got som uppges av 8 procent i gruppen 18-34 \u00e5r j\u00e4mf\u00f6rt med 19 procent totalt.<\/p>\n","protected":false},"excerpt":{"rendered":"

Toppdom\u00e4n, det som avslutar ett dom\u00e4nnamn, p\u00e5verkar svenskarnas f\u00f6rtroende f\u00f6r ett f\u00f6retags hemsida beroende p\u00e5 vilken \u00e4ndelse som anv\u00e4nds. Mest f\u00f6rtroende har svenskarna f\u00f6r .se och .com, medan .biz och .shop har l\u00e4gst f\u00f6rtroende. Det visar en unders\u00f6kning vi p\u00e5 STRATO gjort tillsammans med Sifo. En unders\u00f6kning vi har utf\u00f6rt tillsammans med Sifo visar att […]<\/p>\n","protected":false},"author":4,"featured_media":567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,3,24,6,5,13,9,8,7,10],"tags":[51,40,61,49],"class_list":["post-558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doman-e-post","category-domaner","category-foeretagsbildning","category-hemsida","category-hemsida-webbshop","category-stories","category-webbhotell","category-webbhotell-wordpress","category-webbshop","category-wordpress","tag-foretag","tag-doman","tag-toppdoman","tag-undersokning"],"acf":[],"yoast_head":"\nUnders\u00f6kning: s\u00e5 p\u00e5verkar toppdom\u00e4nen f\u00f6rtroendet f\u00f6r ditt f\u00f6retag - STRATO Blogg<\/title>\n<meta name=\"description\" content=\"V\u00e4lj vilken toppdom\u00e4n du vill ha till din dom\u00e4n. 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