{"id":638,"date":"2023-10-11T09:48:43","date_gmt":"2023-10-11T07:48:43","guid":{"rendered":"https:\/\/www.strato.se\/blogg\/?p=638"},"modified":"2025-05-05T10:51:37","modified_gmt":"2025-05-05T08:51:37","slug":"tio-tips-infor-black-friday-och-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.strato.se\/blogg\/tio-tips-infor-black-friday-och-cyber-monday\/","title":{"rendered":"Tio tips inf\u00f6r Black Friday och Cyber Monday"},"content":{"rendered":"\n

Oavsett om man driver en butik fysiskt eller online \u00e4r tiden inf\u00f6r jul s\u00e4rskilt viktig och inneb\u00e4r h\u00f6g f\u00f6rs\u00e4ljning f\u00f6r m\u00e5nga butiks\u00e4gare. P\u00e5 senare \u00e5r spelar dessutom Black Friday och Cyber Monday en viktig roll f\u00f6r f\u00f6rs\u00e4ljningen. H\u00e4r delar vi med oss av tips f\u00f6r hur du kan f\u00f6rbereda dig optimalt inf\u00f6r de tv\u00e5 dagarna.<\/strong><\/p>\n\n\n\n

Ingen internetanv\u00e4ndare eller konsument har kunnat undg\u00e5 Black Friday och Cyber Monday de senaste \u00e5ren. Det finns annonser \u00f6verallt och l\u00f6ftena om de mest spektakul\u00e4ra erbjudandena haglar. M\u00e5nga ser dessa dagar som perfekta tillf\u00e4llen f\u00f6r att inhandla julklappar till n\u00e4ra och k\u00e4ra. F\u00f6r dig som driver en webbshop betyder detta en stor f\u00f6rs\u00e4ljningspotential.<\/p>\n\n\n\n

Var kommer Black Friday ifr\u00e5n?<\/strong><\/h2>\n\n\n\n

Likt m\u00e5nga andra trender har Black Friday sitt ursprung i USA. Ursprungligen var det endast en popul\u00e4r dag som f\u00f6ljde Thanksgiving, som alltid firas den fj\u00e4rde torsdagen i november. Dagen anses ocks\u00e5 vara starten f\u00f6r julhandeln i USA, b\u00e5de online och offline. I \u00e5r infaller Black Friday den 24 november.<\/p>\n\n\n\n

En titt p\u00e5 Google Trends avsl\u00f6jar hur ofta Black Friday har googlats i Sverige de senaste \u00e5ren.<\/p>\n\n\n\n

\"Statistik

Statistik \u00f6ver s\u00f6kningar p\u00e5 \u201cBlack Friday\u201d i Sverige under de senaste 15 \u00e5ren.<\/em><\/figcaption><\/figure>\n\n\n\n

De senaste \u00e5ren har det kommit rapporter om att antalet bedr\u00e4gerif\u00f6rs\u00f6k har \u00f6kat i samband med Black Friday. Som seri\u00f6s akt\u00f6r b\u00f6r du d\u00e4rf\u00f6r certifiera din webbshop s\u00e5 att dina kunder k\u00e4nner sig trygga. L\u00e4s mer om hur du g\u00f6r det och andra bra tips f\u00f6r hur du lyckas med din webbshop h\u00e4r<\/a>.<\/strong><\/p>\n\n\n\n

Cyber Monday<\/strong><\/h2>\n\n\n\n

Under l\u00e5ng tid var Black Friday-erbjudanden fr\u00e4mst inriktade p\u00e5 fysiska butiker. Online-\u00e5terf\u00f6rs\u00e4ljare lanserade d\u00e4rf\u00f6r Cyber Monday, som f\u00f6ljer efter Black Friday och kommer att \u00e4ga rum den 27 november i \u00e5r. Cyber Monday erbjuder ocks\u00e5 stora rabatter.<\/p>\n\n\n\n

Stora f\u00f6retag som Amazon har gjort konceptet Cyber Monday globalt k\u00e4nt och framg\u00e5ngsrikt, och i likhet med Black Friday f\u00f6rl\u00e4ngs Cyber Monday ofta till en vecka. Som du kan se erbjuder b\u00e5da dagarna stor potential f\u00f6r merf\u00f6rs\u00e4ljning och att locka till sig nya kunder. F\u00f6ljande tio tips hj\u00e4lper dig att p\u00e5 b\u00e4sta s\u00e4tt dra nytta av dagarna f\u00f6r din butik.<\/p>\n\n\n\n

Tio tips inf\u00f6r Black Friday och Cyber Monday i din <\/strong>webbshop<\/strong><\/h2>\n\n\n\n
    \n
  1. Fokus under b\u00e5da dagarna \u00e4r specialerbjudanden f\u00f6r enskilda produkter. D\u00e4rf\u00f6r \u00e4r det viktigt att v\u00e4lja ut r\u00e4tt produkter f\u00f6r dina kampanjer. Aktuella stors\u00e4ljare och potentiella julklappar passar s\u00e4rskilt bra. En titt p\u00e5 tidigare \u00e5r kan vara till hj\u00e4lp: Vilka produkter s\u00e5lde s\u00e4rskilt bra under samma period?<\/li>\n\n\n\n
  2. Utnyttja m\u00f6jligheten att frig\u00f6ra utrymme genom att s\u00e4lja kvarvarande lager av \u00e4ldre produkter. Har du mindre popul\u00e4ra produkter som inte s\u00e4ljer s\u00e5 mycket? Med r\u00e4tt erbjudande kommer du definitivt att f\u00e5 ut dem bland folket.<\/li>\n\n\n\n
  3. Marknadsf\u00f6r dina erbjudanden ordentligt s\u00e5 att s\u00e5 m\u00e5nga som m\u00f6jligt f\u00e5r reda p\u00e5 dem. F\u00f6r att g\u00f6ra detta, \u00e4ndra din butiks banner och peka ut kampanjer eller installera ett bildspel p\u00e5 hemsidan och popul\u00e4ra undersidor d\u00e4r du annonserar erbjudandena. Viktigt: informera alltid dina kunder om tillg\u00e4nglighet och leverans.<\/li>\n\n\n\n
  4. Skapa en egen landningssida f\u00f6r alla dina erbjudanden. P\u00e5 s\u00e5 s\u00e4tt kan du placera dem \u00e4nnu mer i f\u00f6rgrunden och uppmuntra dina kunder att k\u00f6pa flera produkter samtidigt.<\/li>\n\n\n\n
  5. Anv\u00e4nd nyhetsbrev f\u00f6r att informera \u00e5terkommande kunder om erbjudanden i f\u00f6rv\u00e4g. Detta skapar en f\u00f6rv\u00e4ntan och hj\u00e4lper till att s\u00e4kerst\u00e4lla att dina kunder hamnar p\u00e5 din webbplats dessa dagar och inte hos andra leverant\u00f6rer via Google.<\/li>\n\n\n\n
  6. Se till att ha personalst\u00f6d vid behov f\u00f6r frakt inf\u00f6r jul. P\u00e5 s\u00e5 s\u00e4tt kan du behandla alla ytterligare best\u00e4llningar i tid och undvika frustration.<\/li>\n\n\n\n
  7. Se till att alltid ange det tidigare priset p\u00e5 alla rabatterade produkter s\u00e5 att kunder enkelt direkt kan se hur mycket de sparar om de handlar under kampanjen.<\/li>\n\n\n\n
  8. Informera dina kunder om n\u00e4r de senast beh\u00f6ver best\u00e4lla f\u00f6r att deras produkter ska komma fram i tid till jul. Detta g\u00f6r att du slipper frustrerade och missn\u00f6jda kunder. Var \u00e4ven tydlig med information om n\u00e4r dina kampanjer med rabatterade priser upph\u00f6r.<\/li>\n\n\n\n
  9. T\u00e4nk p\u00e5 att det faktum att arbetet inte \u00e4r \u00f6ver direkt n\u00e4r rea-perioder och julen \u00e4r \u00f6ver. Dessa f\u00f6ljs n\u00e4mligen ofta av m\u00e5nga best\u00e4llningar och returer. M\u00e5nga m\u00e4nniskor spenderar pengarna de f\u00e5tt i present och l\u00e4mnar tillbaka o\u00f6nskade eller dubbla g\u00e5vor. Se d\u00e4rf\u00f6r till att ha bemanning \u00e4ven inf\u00f6r detta.<\/li>\n\n\n\n
  10. Om du vill m\u00e4ta resultatet av dina Black Friday- och Cyber Monday-kampanjer kan du integrera Google Analytics 4 i din butik. <\/li>\n<\/ol>\n\n\n\n

    Gr\u00f6n fredag och andra kampanjer som motsvarighet till erbjudande och rabatter<\/strong><\/h2>\n\n\n\n

    M\u00e5nga konsumenter \u00e4r p\u00e5 jakt efter rabatter \u2013 s\u00e4rskilt nu i ekonomiskt utmanande tider. Samtidigt f\u00e5r allt fler m\u00e4nniskor ett st\u00f6rre intresse f\u00f6r sin egen p\u00e5verkan p\u00e5 samh\u00e4llet och milj\u00f6, och vill handla mer h\u00e5llbart och ifr\u00e5gas\u00e4tter produkters ursprung. Bland annat visar Svensk Handels h\u00e5llbarhetsunders\u00f6kning 2022\/2023<\/a> att hela 87 procent av svenskarna i n\u00e5gon m\u00e5n aktivt v\u00e4ljer att handla fr\u00e5n f\u00f6retag de upplever som h\u00e5llbara. D\u00e4rf\u00f6r b\u00f6r du \u00f6verv\u00e4ga om och hur Black Friday och Cyber Monday passar f\u00f6r dina varum\u00e4rken och din m\u00e5lgrupp. Om du \u00e4r engagerad i h\u00e5llbarhet kan du ist\u00e4llet anv\u00e4nda Black Friday f\u00f6r att positionera dig mot \u00f6verdriven konsumtion.<\/p>\n\n\n\n

    Exempelvis har den svenska n\u00e4tbutiken Matsmart lanserat \u201cSuper Smart Weeks\u201d och \u201cCircular Monday\u201d. Under rabattveckorna erbjuder de inte bara 10 procents rabatt till kunderna \u2013 de sparar ocks\u00e5 mat. En annan id\u00e9 \u00e4r att kombinera rabatter med insamlingar f\u00f6r att investera f\u00f6rs\u00e4ljningsint\u00e4kterna i specifika projekt.<\/p>\n\n\n\n

    Vissa f\u00f6retag tar det ytterligare ett steg l\u00e4ngre och deltar i den s\u00e5 kallade \u201cGr\u00f6na fredagen\u201d. M\u00e5nga av dem, som Picture Organic Clothing, \u00e4r engagerade i h\u00e5llbarhetsfr\u00e5gor. Under Black Friday 2019 drev de en kampanj som \u00e4mnade att avskr\u00e4cka sina kunder fr\u00e5n att handla d\u00e5 de vill uppm\u00e4rksamma on\u00f6dig konsumtion. De gick till och med s\u00e5 l\u00e5ngt att de medvetet st\u00e4ngde ner sina onlinebutiker denna dag. Ett s\u00e5dant drag kan d\u00e4refter enkelt marknadsf\u00f6ras p\u00e5 sociala medier, till exempel genom att f\u00f6resl\u00e5 att du g\u00e5r ut i naturen eller staden den dagen ist\u00e4llet f\u00f6r att handla online:<\/p>\n\n\n

    \n
    \"Ett<\/figure>\n<\/div>\n\n\n

    Att helt st\u00e4nga ner under en dag som kan betyda mycket f\u00f6rs\u00e4ljning kan l\u00e5ta kontraproduktivt – men det kan faktiskt l\u00f6na sig. Om du fokuserar p\u00e5 h\u00e5llbarhet och medveten konsumtion kan en s\u00e5dan kampanj definitivt st\u00e4rka din m\u00e5lgrupps uppfattning om ditt f\u00f6retag. <\/p>\n\n\n\n

    Oavsett om du beslutar dig f\u00f6r att g\u00e5 p\u00e5 det gr\u00f6na sp\u00e5ret eller Black Friday-sp\u00e5ret b\u00f6r du fundera noga \u00f6ver vilken v\u00e4g du vill ta. Best\u00e4mmer du dig f\u00f6r att st\u00e4nga ner helt ett \u00e5r och informera om medveten konsumtion blir det n\u00e4mligen sv\u00e5rt att delta i Black Friday eller Cyber Monday de kommande \u00e5ren. Det skulle n\u00e4mligen kunna medf\u00f6ra stor skada p\u00e5 din trov\u00e4rdighet.<\/p>\n\n\n\n

    Oavsett vilket \u00f6nskar vi er alla en lyckad tid inf\u00f6r julen och en god f\u00f6rs\u00e4ljning!<\/p>\n\n\n\n

    Vill du starta din egen webbshop?<\/strong><\/h2>\n\n\nTill STRATO Webbshop<\/a>","protected":false},"excerpt":{"rendered":"

    Oavsett om man driver en butik fysiskt eller online \u00e4r tiden inf\u00f6r jul s\u00e4rskilt viktig och inneb\u00e4r h\u00f6g f\u00f6rs\u00e4ljning f\u00f6r m\u00e5nga butiks\u00e4gare. P\u00e5 senare \u00e5r spelar dessutom Black Friday och Cyber Monday en viktig roll f\u00f6r f\u00f6rs\u00e4ljningen. H\u00e4r delar vi med oss av tips f\u00f6r hur du kan f\u00f6rbereda dig optimalt inf\u00f6r de tv\u00e5 dagarna. […]<\/p>\n","protected":false},"author":4,"featured_media":654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,13],"tags":[51,36,34],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marknadsforing","category-stories","tag-foretag","tag-digital-marknadsforing","tag-tips"],"acf":[],"yoast_head":"\nTio tips inf\u00f6r Black Friday och Cyber Monday - STRATO Blogg<\/title>\n<meta name=\"description\" content=\"Hur kan du boosta din f\u00f6rs\u00e4ljning till Black Friday och Cyber Monday? 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