{"id":748,"date":"2023-11-13T14:09:30","date_gmt":"2023-11-13T13:09:30","guid":{"rendered":"https:\/\/www.strato.se\/blogg\/?p=748"},"modified":"2025-05-05T10:51:42","modified_gmt":"2025-05-05T08:51:42","slug":"darfor-kan-returer-inte-undvikas-under-julen","status":"publish","type":"post","link":"https:\/\/www.strato.se\/blogg\/darfor-kan-returer-inte-undvikas-under-julen\/","title":{"rendered":"D\u00e4rf\u00f6r kan returer inte undvikas under julen"},"content":{"rendered":"\n

Presenter \u00e4r alltid knepiga \u2013 oavsett om de inhandlas online eller i butik. Handlare b\u00f6r d\u00e4rf\u00f6r vara f\u00f6rberedda p\u00e5 att julen dessv\u00e4rre \u00e4r synonymt med returer. I det h\u00e4r blogginl\u00e4gget delar vi med oss av tips p\u00e5 hur du som har en webbshop<\/a> b\u00e4st kan hantera detta.<\/strong> <\/p>\n\n\n\n

Som n\u00e4thandlare \u00e4r returer n\u00e5gonting man m\u00e5ste f\u00f6rv\u00e4nta sig och i \u00e4nnu h\u00f6gre utstr\u00e4ckning under julen eftersom julklappar inte alltid tr\u00e4ffar r\u00e4tt. Onlinek\u00f6p g\u00f6r det dessutom \u00e4nnu sv\u00e5rare f\u00f6r givaren att avg\u00f6ra om mottagaren verkligen kommer att gilla g\u00e5van eftersom man inte kan se och k\u00e4nna p\u00e5 produkten i f\u00f6rv\u00e4g.<\/p>\n\n\n\n

 Nedan delar vi med oss av fem tips f\u00f6r hur du som har en webbshop b\u00e4st kan f\u00f6rbereda dig inf\u00f6r och hantera returer i samband med julhelgen. <\/p>\n\n\n\n

F\u00f6rv\u00e4nta dig returer<\/strong> <\/h2>\n\n\n\n

Som handlare g\u00e5r det inte att g\u00f6ra n\u00e5gonting \u00e5t det faktum att mottagaren av en present kanske inte gillar den eller har f\u00e5tt en g\u00e5va i fel storlek. Klassiska tips f\u00f6r att undvika returer som att ha bra produktbilder eller detaljerade produktbeskrivningar \u00e4r till liten hj\u00e4lp h\u00e4r eftersom mottagaren inte har n\u00e5got att s\u00e4ga till om i urvalet f\u00f6rr\u00e4n presenten redan \u00e4r ink\u00f6pt och \u00f6verl\u00e4mnad. <\/p>\n\n\n\n

F\u00f6r att hantera den \u00f6kade volymen returer som julen inneb\u00e4r b\u00f6r du som webbhandlare \u00f6verv\u00e4ga att f\u00f6renkla och f\u00f6rl\u00e4nga returprocessen. Detta ger kunderna mer tid p\u00e5 sig att returnera produkter efter helgdagarna. Om du tar ut avgifter f\u00f6r returer, \u00f6verv\u00e4g att erbjuda kostnadsfri retur under julen. Detta kan minska risken att kunder v\u00e4ljer bort din webbshop till f\u00f6rm\u00e5n f\u00f6r konkurrenter eller fysiska butiker.<\/p>\n\n\n\n

F\u00f6rebygg returer p\u00e5 grund av fel adress<\/strong> <\/h2>\n\n\n\n

Under den mest l\u00f6nsamma tiden p\u00e5 \u00e5ret f\u00e5r m\u00e5nga handlare tillbaka paket eftersom deras kunder har flyttat utan att meddela. F\u00f6r att slippa dessa utgifter kan du utnyttja en adress\u00e4ndringstj\u00e4nst, som till exempel Geposit.se. Med onlinetj\u00e4nsten kan du matcha dina kunders adresser online och se till att paketet levereras till r\u00e4tt adress. Dessutom kan det vara bra att samarbeta med flera fraktleverant\u00f6rer s\u00e5 att din kund kan v\u00e4lja det leveranss\u00e4tt som passar b\u00e4st, d\u00e5 tiden mellan helgdagarna \u00e4r knapp. <\/p>\n\n\n\n

Undvik \u201cdubbelf\u00f6rs\u00e4kran\u201d<\/strong> <\/h2>\n\n\n\n

Efter best\u00e4llningen, skicka snabbt i v\u00e4g en leveransbekr\u00e4ftelse med ett f\u00f6rv\u00e4ntat leveransdatum till kunden \u2013 och naturligtvis paketet. Som \u00e4gare av en webbshop vill du undvika att kunden blir os\u00e4ker.  Kunden kan dessutom ha best\u00e4llt samma eller en liknande produkt hos en annan leverant\u00f6r eller pl\u00f6tsligt komma p\u00e5 att en annan present skulle vara mer l\u00e4mplig om hen beh\u00f6ver v\u00e4nta, vilket kan resultera i att paketet aldrig h\u00e4mtas ut och att du st\u00e5r inf\u00f6r en returkostnad.<\/p>\n\n\n\n

S\u00e4kerst\u00e4ll serviceniv\u00e5n vid returer<\/strong> <\/h2>\n\n\n\n

Om presenten verkligen inte uppskattas av mottagaren b\u00f6r du se till att returprocessen \u00e4r smidig. <\/p>\n\n\n\n

Har kunden betalat i f\u00f6rskott eller med direktbetalning b\u00f6r hen f\u00e5 tillbaka sina pengar s\u00e5 snart som m\u00f6jligt. N\u00e4r varan returneras, kontrollera omedelbart dess kvalitet. Ju snabbare produkten kan l\u00e4ggas tillbaka i lager desto b\u00e4ttre. Julhandeln b\u00f6r n\u00e4mligen inte betraktas som avslutad den 25 december utan det datumet inleder snarare perioden f\u00f6r mellandagsrean och anv\u00e4ndandet av presentkort.  <\/p>\n\n\n\n

Om n\u00e5got g\u00e5r fel<\/strong> <\/h2>\n\n\n\n

Om n\u00e5got skulle g\u00e5 fel med leveransen, fundera p\u00e5 hur du kan r\u00e4tta till detta. Det finns inget v\u00e4rre \u00e4n julklappar som inte kommer fram i tid eller \u00e4r skadade. Den som inte reagerar i s\u00e5dana situationer har troligen f\u00f6rlorat kunden f\u00f6r gott. F\u00f6rs\u00f6k alltid m\u00f6ta kunden halvv\u00e4gs, erbjud till exempel gratis frakt vid n\u00e4sta k\u00f6p eller skicka ett presentkort. <\/p>\n\n\n\n

\n

Under julhandeln \u00e4r sannolikheten stor att andra \u00e4n dina vanliga kunder hittar till din webbshop. Om din webbshop d\u00e5 \u00e4r optimalt utformad \u00f6kar chanserna f\u00f6r att de \u00e5terkommer.  L\u00e4s om sju vanliga misstag i webbshoppar och hur du undviker dem h\u00e4r<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

Vill du starta din egen webbshop?<\/strong><\/h2>\n\n\nTill STRATO Webbshop<\/a>","protected":false},"excerpt":{"rendered":"

Presenter \u00e4r alltid knepiga \u2013 oavsett om de inhandlas online eller i butik. Handlare b\u00f6r d\u00e4rf\u00f6r vara f\u00f6rberedda p\u00e5 att julen dessv\u00e4rre \u00e4r synonymt med returer. I det h\u00e4r blogginl\u00e4gget delar vi med oss av tips p\u00e5 hur du som har en webbshop b\u00e4st kan hantera detta.  Som n\u00e4thandlare \u00e4r returer n\u00e5gonting man m\u00e5ste f\u00f6rv\u00e4nta […]<\/p>\n","protected":false},"author":4,"featured_media":749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[45,34,38],"class_list":["post-748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webbshop","tag-e-handel","tag-tips","tag-webbshop"],"acf":[],"yoast_head":"\nD\u00e4rf\u00f6r kan returer inte undvikas under julen - STRATO Blogg<\/title>\n<meta name=\"description\" content=\"Risken f\u00f6r en webbshop r\u00e5ka ut f\u00f6r returer under jultiden \u00e4r oundviklig. 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