{"id":1090,"date":"2024-11-27T13:42:49","date_gmt":"2024-11-27T12:42:49","guid":{"rendered":"https:\/\/www.strato.se\/foretagarallsvenskan\/?p=1090"},"modified":"2025-07-08T16:47:22","modified_gmt":"2025-07-08T14:47:22","slug":"sa-kan-du-som-e-handlare-forbereda-dig-infor-black-friday-och-julhandeln","status":"publish","type":"post","link":"https:\/\/www.strato.se\/foretagarallsvenskan\/2024\/11\/27\/sa-kan-du-som-e-handlare-forbereda-dig-infor-black-friday-och-julhandeln\/","title":{"rendered":"S\u00e5 kan du som e-handlare f\u00f6rbereda dig inf\u00f6r Black Friday och julhandeln"},"content":{"rendered":"\n<p><strong>Black Friday och julhandeln kan inneb\u00e4ra stora m\u00f6jligheter, men ocks\u00e5 utmaningar, f\u00f6r dig som e-handlare. Renata Jaff\u00e9 p\u00e5 STRATO delar med sig av fem tips p\u00e5 hur du kan f\u00f6rbereda dig inf\u00f6r vinterhandeln.<\/strong><\/p>\n\n\n\n<p>N\u00e4r hush\u00e5llens pl\u00e5nb\u00f6cker \u00e4r allt mer anstr\u00e4ngda \u00e4r det viktigt att som e-handlare vara v\u00e4l f\u00f6rberedd inf\u00f6r readagar s\u00e5som Black Friday och Cyber Monday, men \u00e4ven den stundande julhandeln. Rapporten&nbsp;<a href=\"https:\/\/svenskarnaochinternet.se\/rapporter\/svenskarna-och-internet-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cSvenskarna och Internet 2024\u201d<\/a>&nbsp;visar att hela 85 procent av svenskarna handlat online det senaste \u00e5ret och julklappar och presenter \u00e4r den n\u00e4st vanligaste kategorin n\u00e4r svenskarna e-handlar.<\/p>\n\n\n\n<p>Renata Jaff\u00e9, produktchef p\u00e5 STRATO, delar h\u00e4r med sig av fem tips p\u00e5 hur du som e-handlare kan f\u00f6rbereda dig inf\u00f6r shoppingdagarna.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tipsa-dina-tidigare-kunder-i-forvag\"><strong>Tipsa dina tidigare kunder i f\u00f6rv\u00e4g<\/strong><\/h2>\n\n\n\n<p>Tidigare och framf\u00f6rallt lojala kunder som har registrerat sig f\u00f6r ert nyhetsbrev \u00e4r intresserade av vad ni har att erbjuda. Med v\u00e5rt nya e-postverktyg kan du skapa och skicka komplexa nyhetsbrev med hj\u00e4lp av effektiva AI-funktioner. Anv\u00e4nd nyhetsbrevet f\u00f6r att tipsa kunder i f\u00f6rv\u00e4g om vilka erbjudanden ni kommer att ha under Black Friday s\u00e5 hj\u00e4lper ni dem att landa p\u00e5 er webbplats under rea-dagarna ist\u00e4llet f\u00f6r hos andra leverant\u00f6rer av liknande varor via Google. Lojalitetsbonus \u00f6kar ocks\u00e5 denna potential.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-skapa-trygghet\"><strong>Skapa trygghet<\/strong><\/h2>\n\n\n\n<p>Allt fler oroar sig f\u00f6r att uts\u00e4ttas f\u00f6r bedr\u00e4gerier av oseri\u00f6sa akt\u00f6rer inom e-handeln. Det \u00e4r d\u00e4rf\u00f6r viktigt att dina kunder kan k\u00e4nna sig trygga med att handla fr\u00e5n dig. Hos Svensk Handel kan du ans\u00f6ka om en Trygg E-handel-certifiering som intygar att det \u00e4r tryggt och s\u00e4kert att handla i din webshop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ta-hjalp-av-en-logistikleverantor\"><strong>Ta hj\u00e4lp av en logistikleverant\u00f6r<\/strong><\/h2>\n\n\n\n<p>\u00d6verbelastade leveranstj\u00e4nster och os\u00e4kra leveranstider \u00e4r vanliga utmaningar runt julen.<\/p>\n\n\n\n<p>F\u00f6r att hantera \u00f6kad efterfr\u00e5gan och skapa en smidig upplevelse f\u00f6r dina kunder kan du koppla din webbutik till logistikleverant\u00f6rer. D\u00e5 kan du och din kund sp\u00e5ra f\u00f6rs\u00e4ndelser och du kan erbjuda fler leveransalternativ. V\u00e4lj g\u00e4rna en med \u201cclick and collect\u201d \u2013 det ger kunder m\u00f6jligheten att h\u00e4mta sina paket n\u00e4r det passar dem b\u00e4st. \u00c4ven expressleverans \u00e4r ett uppskattat alternativ.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-annonsering-och-landningssida\"><strong>Annonsering och landningssida<\/strong><\/h2>\n\n\n\n<p>Annonsera dina erbjudanden offensivt i sociala medier s\u00e5 att s\u00e5 m\u00e5nga som m\u00f6jligt k\u00e4nner till dem. \u00c4ndra dina banners p\u00e5 hemsidan och h\u00e4nvisa till kampanjer, samt skapa en egen m\u00e5lsida f\u00f6r alla erbjudanden. P\u00e5 s\u00e5 s\u00e4tt hamnar de mer i f\u00f6rgrunden och det blir l\u00e4ttare f\u00f6r rea-sugna kunder att hitta fynd. Var ocks\u00e5 tydlig mot dina kunder om tillg\u00e4nglighet och leverans.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-returer-och-returratt\"><strong>Returer och returr\u00e4tt<\/strong><\/h2>\n\n\n\n<p>Hantering av returer spelar en minst lika viktig roll f\u00f6r kundens upplevelse av ditt f\u00f6retag som sj\u00e4lva k\u00f6pet. S\u00e4rskilt vid julen \u00f6kar risken f\u00f6r returer n\u00e4r m\u00e5nga k\u00f6per presenter. Att erbjuda gratis returer och f\u00f6rl\u00e4ngd returtid \u00e4r ett bra knep i presenttider. Det kan dels avlasta dig som e-handlare, s\u00e5 att returer kan spridas ut \u00f6ver mer tid, men \u00e4ven underl\u00e4tta f\u00f6r kunderna. Dessutom kan det ge fler kunder: enligt&nbsp;<a href=\"https:\/\/sites.postnord.se\/l\/862341\/2024-09-23\/4twjfy\/862341\/1727095739DrTtG2Ou\/E_barometern_Q2_2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Postnord&nbsp;<\/a>har fler \u00e4n var fj\u00e4rde avst\u00e5tt k\u00f6p i e-handel f\u00f6r att de inte gillat f\u00f6retagets returpolicy, medan 44 procent avst\u00e5tt fr\u00e5n att returnera en vara de inte velat beh\u00e5lla f\u00f6r att det varit f\u00f6r kr\u00e5ngligt.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Vill du l\u00e4ra dig mer om hur du b\u00e4st hanterar returer runt jul, och hur du kan f\u00f6rebygga en del av dem? L\u00e4s mer&nbsp;<a href=\"https:\/\/www.strato.se\/blogg\/darfor-kan-returer-inte-undvikas-under-julen\/\" target=\"_blank\" rel=\"noreferrer noopener\">h\u00e4r<\/a>.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday och julhandeln kan inneb\u00e4ra stora m\u00f6jligheter, men ocks\u00e5 utmaningar, f\u00f6r dig som e-handlare. Renata Jaff\u00e9 p\u00e5 STRATO delar med sig av fem tips p\u00e5 hur du kan f\u00f6rbereda dig inf\u00f6r vinterhandeln. N\u00e4r hush\u00e5llens pl\u00e5nb\u00f6cker \u00e4r allt mer anstr\u00e4ngda \u00e4r det viktigt att som e-handlare vara v\u00e4l f\u00f6rberedd inf\u00f6r readagar s\u00e5som Black Friday och [&hellip;]<\/p>\n","protected":false},"author":111,"featured_media":1091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,17,13],"tags":[],"class_list":["post-1090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marknadsforing","category-e-handel","category-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00e5 kan du som e-handlare f\u00f6rbereda dig inf\u00f6r Black Friday och julhandeln - F\u00f6retagarAllsvenskan<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e5 kan du som e-handlare f\u00f6rbereda dig inf\u00f6r Black Friday och julhandeln - F\u00f6retagarAllsvenskan\" \/>\n<meta property=\"og:description\" content=\"Black Friday och julhandeln kan inneb\u00e4ra stora m\u00f6jligheter, men ocks\u00e5 utmaningar, f\u00f6r dig som e-handlare. 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