{"id":1446,"date":"2025-11-03T11:59:55","date_gmt":"2025-11-03T10:59:55","guid":{"rendered":"https:\/\/www.strato.se\/foretagarallsvenskan\/?p=1446"},"modified":"2025-12-03T12:03:31","modified_gmt":"2025-12-03T11:03:31","slug":"trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida","status":"publish","type":"post","link":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/","title":{"rendered":"Trots digitaliseringens betydelse: N\u00e4ra h\u00e4lften av sm\u00e5f\u00f6retagen saknar hemsida"},"content":{"rendered":"\n<p><strong>N\u00e4stan nio av tio svenska sm\u00e5f\u00f6retagare anser att digitalisering \u00e4r avg\u00f6rande f\u00f6r deras f\u00f6retags framtid. Men \u00e4nd\u00e5 saknar n\u00e4stan h\u00e4lften en egen hemsida, visar en ny unders\u00f6kning som har gjorts p\u00e5 uppdrag av webbhotellet STRATO tillsammans med YouGov.<\/strong><\/p>\n\n\n\n<p>N\u00e4stan nio av tio (85 %*) svenska sm\u00e5f\u00f6retagare uppger att digitaliseringen \u00e4r en central del av deras f\u00f6retags \u00f6verlevnad. Trots det har bara lite drygt h\u00e4lften (55 %) en egen sajt. \u00c4nnu f\u00e4rre (32 %) har en n\u00e4tbutik eller anv\u00e4nder avancerade molntj\u00e4nster (27 %).<\/p>\n\n\n\n<p><strong>F\u00e5 prioriterar hemsida<\/strong><\/p>\n\n\n\n<p>Knappt var femte (18 %) planerar att investera i en hemsida under det kommande \u00e5ret och \u00e4nnu f\u00e4rre (16 %) ser en n\u00e4tbutik som en prioriterad satsning. Hinder mot digitalisering som en del f\u00f6retag n\u00e4mner i unders\u00f6kningen \u00e4r tidsbrist, brist p\u00e5 kunskap eller os\u00e4kerhet kring kostnader.<\/p>\n\n\n\n<p>\u2013 Tidigare unders\u00f6kningar fr\u00e5n STRATO har visat att en majoritet av svenskarna anser att en attraktiv webbplats \u00e4r en av de viktigaste faktorerna f\u00f6r att k\u00e4nna f\u00f6rtroende f\u00f6r ett f\u00f6retag. D\u00e4rf\u00f6r \u00e4r det f\u00f6rv\u00e5nande att s\u00e5 m\u00e5nga sm\u00e5f\u00f6retag saknar en hemsida. En webbplats \u00e4r numera inte bara n\u00e5got som \u00e4r trevligt att ha \u2013 det \u00e4r ett m\u00e5ste f\u00f6r att synas, v\u00e4xa och bygga kundernas f\u00f6rtroende\u201d, s\u00e4ger Katharina Oriefe-Briand, varum\u00e4rkeschef p\u00e5 STRATO.<\/p>\n\n\n\n<p><strong>Ligger efter med molnbaserade tj\u00e4nster<\/strong><\/p>\n\n\n\n<p>N\u00e4r det g\u00e4ller mer avancerad digitalisering ligger m\u00e5nga sm\u00e5f\u00f6retag ocks\u00e5 efter. Endast en av fyra (27 %) anv\u00e4nder molnbaserade tj\u00e4nster, n\u00e5got fler (29 %) fokuserar p\u00e5 att digitalisera hela aff\u00e4rsmodellen \u2013 till exempel genom att lagra aff\u00e4rsprocesser i molnet \u2013 \u00e4ven om dessa tj\u00e4nster ofta g\u00f6r arbetet b\u00e5de effektivare och mer flexibelt. D\u00e4remot ser redan mer \u00e4n var tredje f\u00f6retagare (37 %) f\u00f6retagets synlighet p\u00e5 internet som ett fokusomr\u00e5de.<\/p>\n\n\n\n<p>\u2013 Digitalisering beh\u00f6ver inte vara komplicerat. En snabb start kan vara en professionell webbplats \u2013 som kan byggas p\u00e5 bara n\u00e5gra timmar utan tekniska kunskaper, med AI-st\u00f6d. Det kan snabbt bli ett kraftfullt verktyg f\u00f6r att n\u00e5 nya kunder, st\u00e4rka varum\u00e4rket och \u00f6ka f\u00f6rs\u00e4ljningen, s\u00e4ger Katharina Oriefe-Briand.<\/p>\n\n\n\n<p><strong>Om unders\u00f6kningen<\/strong><\/p>\n\n\n\n<p>Om inget annat anges har all data tillhandah\u00e5llits av YouGov Deutschland GmbH p\u00e5 uppdrag av IONOS, STRATO:s moderbolag, f\u00f6r STRATO. 216 sm\u00e5f\u00f6retagare i Sverige deltog i unders\u00f6kningen, som genomf\u00f6rdes mellan den 6 och 16 januari 2025.<\/p>\n\n\n\n<p>* De angivna procentsatserna baseras p\u00e5 en sammanr\u00e4kning av tv\u00e5 intilliggande skalsteg, till exempel \u201dmycket viktigt\u201d och \u201dganska viktigt\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e4stan nio av tio svenska sm\u00e5f\u00f6retagare anser att digitalisering \u00e4r avg\u00f6rande f\u00f6r deras f\u00f6retags framtid. Men \u00e4nd\u00e5 saknar n\u00e4stan h\u00e4lften en egen hemsida, visar en ny unders\u00f6kning som har gjorts p\u00e5 uppdrag av webbhotellet STRATO tillsammans med YouGov. N\u00e4stan nio av tio (85 %*) svenska sm\u00e5f\u00f6retagare uppger att digitaliseringen \u00e4r en central del av deras [&hellip;]<\/p>\n","protected":false},"author":111,"featured_media":1447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,25],"tags":[],"class_list":["post-1446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisering","category-undersokning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trots digitaliseringens betydelse: N\u00e4ra h\u00e4lften av sm\u00e5f\u00f6retagen saknar hemsida - F\u00f6retagarAllsvenskan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trots digitaliseringens betydelse: N\u00e4ra h\u00e4lften av sm\u00e5f\u00f6retagen saknar hemsida - F\u00f6retagarAllsvenskan\" \/>\n<meta property=\"og:description\" content=\"N\u00e4stan nio av tio svenska sm\u00e5f\u00f6retagare anser att digitalisering \u00e4r avg\u00f6rande f\u00f6r deras f\u00f6retags framtid. Men \u00e4nd\u00e5 saknar n\u00e4stan h\u00e4lften en egen hemsida, visar en ny unders\u00f6kning som har gjorts p\u00e5 uppdrag av webbhotellet STRATO tillsammans med YouGov. N\u00e4stan nio av tio (85 %*) svenska sm\u00e5f\u00f6retagare uppger att digitaliseringen \u00e4r en central del av deras [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/\" \/>\n<meta property=\"og:site_name\" content=\"F\u00f6retagarAllsvenskan\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-03T10:59:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T11:03:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2025\/12\/pexels-kindelmedia-7688332-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Noelle Feuer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noelle Feuer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/\"},\"author\":{\"name\":\"Noelle Feuer\",\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/#\/schema\/person\/1251cae242d56ff9ee00b6736f188859\"},\"headline\":\"Trots digitaliseringens betydelse: N\u00e4ra h\u00e4lften av sm\u00e5f\u00f6retagen saknar hemsida\",\"datePublished\":\"2025-11-03T10:59:55+00:00\",\"dateModified\":\"2025-12-03T11:03:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/\"},\"wordCount\":446,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2025\/12\/pexels-kindelmedia-7688332-scaled.jpg\",\"articleSection\":[\"Digitalisering\",\"Unders\u00f6kning\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/\",\"url\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/\",\"name\":\"Trots digitaliseringens betydelse: N\u00e4ra h\u00e4lften av sm\u00e5f\u00f6retagen saknar hemsida - F\u00f6retagarAllsvenskan\",\"isPartOf\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2025\/12\/pexels-kindelmedia-7688332-scaled.jpg\",\"datePublished\":\"2025-11-03T10:59:55+00:00\",\"dateModified\":\"2025-12-03T11:03:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#primaryimage\",\"url\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2025\/12\/pexels-kindelmedia-7688332-scaled.jpg\",\"contentUrl\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2025\/12\/pexels-kindelmedia-7688332-scaled.jpg\",\"width\":2048,\"height\":1536},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trots digitaliseringens betydelse: N\u00e4ra h\u00e4lften av sm\u00e5f\u00f6retagen saknar hemsida\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/#website\",\"url\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/\",\"name\":\"F\u00f6retagarAllsvenskan\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/#organization\",\"name\":\"F\u00f6retagarAllsvenskan\",\"url\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"F\u00f6retagarAllsvenskan\"},\"image\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/#\/schema\/person\/1251cae242d56ff9ee00b6736f188859\",\"name\":\"Noelle Feuer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2024\/07\/IMG_5294-1-scaled-e1732191408685-96x96.jpg\",\"contentUrl\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2024\/07\/IMG_5294-1-scaled-e1732191408685-96x96.jpg\",\"caption\":\"Noelle Feuer\"},\"url\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/author\/noelle\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trots digitaliseringens betydelse: N\u00e4ra h\u00e4lften av sm\u00e5f\u00f6retagen saknar hemsida - F\u00f6retagarAllsvenskan","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/","og_locale":"sv_SE","og_type":"article","og_title":"Trots digitaliseringens betydelse: N\u00e4ra h\u00e4lften av sm\u00e5f\u00f6retagen saknar hemsida - F\u00f6retagarAllsvenskan","og_description":"N\u00e4stan nio av tio svenska sm\u00e5f\u00f6retagare anser att digitalisering \u00e4r avg\u00f6rande f\u00f6r deras f\u00f6retags framtid. Men \u00e4nd\u00e5 saknar n\u00e4stan h\u00e4lften en egen hemsida, visar en ny unders\u00f6kning som har gjorts p\u00e5 uppdrag av webbhotellet STRATO tillsammans med YouGov. N\u00e4stan nio av tio (85 %*) svenska sm\u00e5f\u00f6retagare uppger att digitaliseringen \u00e4r en central del av deras [&hellip;]","og_url":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/","og_site_name":"F\u00f6retagarAllsvenskan","article_published_time":"2025-11-03T10:59:55+00:00","article_modified_time":"2025-12-03T11:03:31+00:00","og_image":[{"width":2048,"height":1536,"url":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2025\/12\/pexels-kindelmedia-7688332-scaled.jpg","type":"image\/jpeg"}],"author":"Noelle Feuer","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Noelle Feuer","Ber\u00e4knad l\u00e4stid":"3 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#article","isPartOf":{"@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/"},"author":{"name":"Noelle Feuer","@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/#\/schema\/person\/1251cae242d56ff9ee00b6736f188859"},"headline":"Trots digitaliseringens betydelse: N\u00e4ra h\u00e4lften av sm\u00e5f\u00f6retagen saknar hemsida","datePublished":"2025-11-03T10:59:55+00:00","dateModified":"2025-12-03T11:03:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/"},"wordCount":446,"commentCount":0,"publisher":{"@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/#organization"},"image":{"@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#primaryimage"},"thumbnailUrl":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2025\/12\/pexels-kindelmedia-7688332-scaled.jpg","articleSection":["Digitalisering","Unders\u00f6kning"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/","url":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/","name":"Trots digitaliseringens betydelse: N\u00e4ra h\u00e4lften av sm\u00e5f\u00f6retagen saknar hemsida - F\u00f6retagarAllsvenskan","isPartOf":{"@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#primaryimage"},"image":{"@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#primaryimage"},"thumbnailUrl":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2025\/12\/pexels-kindelmedia-7688332-scaled.jpg","datePublished":"2025-11-03T10:59:55+00:00","dateModified":"2025-12-03T11:03:31+00:00","breadcrumb":{"@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#primaryimage","url":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2025\/12\/pexels-kindelmedia-7688332-scaled.jpg","contentUrl":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2025\/12\/pexels-kindelmedia-7688332-scaled.jpg","width":2048,"height":1536},{"@type":"BreadcrumbList","@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/03\/trots-digitaliseringens-betydelse-nara-halften-av-smaforetagen-saknar-hemsida\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.strato.se\/foretagarallsvenskan\/"},{"@type":"ListItem","position":2,"name":"Trots digitaliseringens betydelse: N\u00e4ra h\u00e4lften av sm\u00e5f\u00f6retagen saknar hemsida"}]},{"@type":"WebSite","@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/#website","url":"https:\/\/www.strato.se\/foretagarallsvenskan\/","name":"F\u00f6retagarAllsvenskan","description":"","publisher":{"@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strato.se\/foretagarallsvenskan\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/#organization","name":"F\u00f6retagarAllsvenskan","url":"https:\/\/www.strato.se\/foretagarallsvenskan\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"F\u00f6retagarAllsvenskan"},"image":{"@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/#\/schema\/person\/1251cae242d56ff9ee00b6736f188859","name":"Noelle Feuer","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/www.strato.se\/foretagarallsvenskan\/#\/schema\/person\/image\/","url":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2024\/07\/IMG_5294-1-scaled-e1732191408685-96x96.jpg","contentUrl":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2024\/07\/IMG_5294-1-scaled-e1732191408685-96x96.jpg","caption":"Noelle Feuer"},"url":"https:\/\/www.strato.se\/foretagarallsvenskan\/author\/noelle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-json\/wp\/v2\/posts\/1446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-json\/wp\/v2\/comments?post=1446"}],"version-history":[{"count":2,"href":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-json\/wp\/v2\/posts\/1446\/revisions"}],"predecessor-version":[{"id":1458,"href":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-json\/wp\/v2\/posts\/1446\/revisions\/1458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-json\/wp\/v2\/media\/1447"}],"wp:attachment":[{"href":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-json\/wp\/v2\/media?parent=1446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-json\/wp\/v2\/categories?post=1446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-json\/wp\/v2\/tags?post=1446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}