{"id":1453,"date":"2025-11-24T12:00:00","date_gmt":"2025-11-24T11:00:00","guid":{"rendered":"https:\/\/www.strato.se\/foretagarallsvenskan\/?p=1453"},"modified":"2025-12-03T12:15:27","modified_gmt":"2025-12-03T11:15:27","slug":"okad-osakerhet-bland-smaforetagare-om-framtiden","status":"publish","type":"post","link":"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/24\/okad-osakerhet-bland-smaforetagare-om-framtiden\/","title":{"rendered":"\u00d6kad os\u00e4kerhet bland sm\u00e5f\u00f6retagare om framtiden"},"content":{"rendered":"\n<p><strong>Allt fler sm\u00e5f\u00f6retagare tycker att det \u00e4r sv\u00e5rt att f\u00f6rutse framtiden f\u00f6r sitt f\u00f6retag. Men \u00e4nd\u00e5 ser n\u00e5got f\u00e4rre \u00e4n tre av fyra positivt p\u00e5 f\u00f6retagets framtid. Det visar en ny unders\u00f6kning som webbhotellet STRATO har gjort tillsammans med Sifo.<\/strong><\/p>\n\n\n\n<p>Sex av tio (60 %) sm\u00e5f\u00f6retagare uppger i unders\u00f6kningen att det \u00e4r sv\u00e5rt att f\u00f6rutse hur deras f\u00f6retags situation kommer att utvecklas fram\u00f6ver. Det \u00e4r en tydlig \u00f6kning j\u00e4mf\u00f6rt med samma tid f\u00f6rra \u00e5ret, d\u00e5 h\u00e4lften (50 %) svarade likadant.<\/p>\n\n\n\n<p>\u2013 Att fler upplever framtiden som sv\u00e5r att f\u00f6rutse kan s\u00e4ttas i relation till dagens ekonomiska l\u00e4ge. F\u00f6r\u00e4ndringen j\u00e4mf\u00f6rt med f\u00f6rra \u00e5rets unders\u00f6kning pekar ocks\u00e5 p\u00e5 en v\u00e4xande k\u00e4nsla av of\u00f6ruts\u00e4gbarhet och oro inf\u00f6r det som v\u00e4ntar. Samtidigt kan denna os\u00e4kerhet ses som en m\u00f6jlighet till anpassning och innovation, som uppmuntrar b\u00e5de m\u00e4nniskor och organisationer att t\u00e4nka annorlunda kring framtiden, s\u00e4ger Katharina Oriefe-Briand, Brand Manager p\u00e5 STRATO.<\/p>\n\n\n\n<p><strong>Stor men sjunkande majoritet \u00e4nd\u00e5 positiv<\/strong><\/p>\n\n\n\n<p>Men trots de \u00f6kade sv\u00e5righeterna i att f\u00f6rutse sin framtid \u00e4r framtidstron stark bland sm\u00e5f\u00f6retagare i landet, \u00e4ven om siffran sjunker n\u00e5got. N\u00e4stan tre av fyra (72 %) s\u00e4ger att de har en positiv eller mycket positiv syn p\u00e5 f\u00f6retagets framtid, en minskning med tre procentenheter j\u00e4mf\u00f6rt med fjol\u00e5ret (75 %).<\/p>\n\n\n\n<p>\u2013 Sm\u00e5f\u00f6retagare kan inte styra omv\u00e4rlden de verkar i, men de \u00e4r fortfarande duktiga p\u00e5 att anpassa sig. Den k\u00e4nslan av kontroll och handlingskraft forts\u00e4tter att skapa optimism, \u00e4ven n\u00e4r framtiden \u00e4r oviss. D\u00e4rf\u00f6r ser de m\u00f6jligheter d\u00e4r andra ser risker, s\u00e4ger Katharina Oriefe-Briand.<\/p>\n\n\n\n<p><strong>Om unders\u00f6kningen<\/strong><br>Unders\u00f6kningen genomf\u00f6rdes i Kantar Media webbpanel (Sifopanelen) under perioden 6\u201317 augusti 2025. Totalt intervjuades 336 personer med syssels\u00e4ttning som egna f\u00f6retagare. Webbpanelen \u00e4r riksrepresentativt rekryterad utifr\u00e5n slumpm\u00e4ssiga urval. Det f\u00f6rekommer ingen sj\u00e4lvrekrytering i Kantar Medias webbpanel (Sifopanelen).&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Allt fler sm\u00e5f\u00f6retagare tycker att det \u00e4r sv\u00e5rt att f\u00f6rutse framtiden f\u00f6r sitt f\u00f6retag. Men \u00e4nd\u00e5 ser n\u00e5got f\u00e4rre \u00e4n tre av fyra positivt p\u00e5 f\u00f6retagets framtid. Det visar en ny unders\u00f6kning som webbhotellet STRATO har gjort tillsammans med Sifo. Sex av tio (60 %) sm\u00e5f\u00f6retagare uppger i unders\u00f6kningen att det \u00e4r sv\u00e5rt att f\u00f6rutse [&hellip;]<\/p>\n","protected":false},"author":111,"featured_media":1454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,25],"tags":[],"class_list":["post-1453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foretag","category-undersokning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00d6kad os\u00e4kerhet bland sm\u00e5f\u00f6retagare om framtiden - F\u00f6retagarAllsvenskan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/24\/okad-osakerhet-bland-smaforetagare-om-framtiden\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00d6kad os\u00e4kerhet bland sm\u00e5f\u00f6retagare om framtiden - F\u00f6retagarAllsvenskan\" \/>\n<meta property=\"og:description\" content=\"Allt fler sm\u00e5f\u00f6retagare tycker att det \u00e4r sv\u00e5rt att f\u00f6rutse framtiden f\u00f6r sitt f\u00f6retag. Men \u00e4nd\u00e5 ser n\u00e5got f\u00e4rre \u00e4n tre av fyra positivt p\u00e5 f\u00f6retagets framtid. Det visar en ny unders\u00f6kning som webbhotellet STRATO har gjort tillsammans med Sifo. Sex av tio (60 %) sm\u00e5f\u00f6retagare uppger i unders\u00f6kningen att det \u00e4r sv\u00e5rt att f\u00f6rutse [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/24\/okad-osakerhet-bland-smaforetagare-om-framtiden\/\" \/>\n<meta property=\"og:site_name\" content=\"F\u00f6retagarAllsvenskan\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T11:15:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2025\/12\/pexels-olly-914931-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Noelle Feuer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noelle Feuer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/24\/okad-osakerhet-bland-smaforetagare-om-framtiden\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/24\/okad-osakerhet-bland-smaforetagare-om-framtiden\/\"},\"author\":{\"name\":\"Noelle Feuer\",\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/#\/schema\/person\/1251cae242d56ff9ee00b6736f188859\"},\"headline\":\"\u00d6kad os\u00e4kerhet bland sm\u00e5f\u00f6retagare om framtiden\",\"datePublished\":\"2025-11-24T11:00:00+00:00\",\"dateModified\":\"2025-12-03T11:15:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/24\/okad-osakerhet-bland-smaforetagare-om-framtiden\/\"},\"wordCount\":358,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/24\/okad-osakerhet-bland-smaforetagare-om-framtiden\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/wp-content\/uploads\/sites\/4\/2025\/12\/pexels-olly-914931-scaled.jpg\",\"articleSection\":[\"F\u00f6retag\",\"Unders\u00f6kning\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/24\/okad-osakerhet-bland-smaforetagare-om-framtiden\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/24\/okad-osakerhet-bland-smaforetagare-om-framtiden\/\",\"url\":\"https:\/\/www.strato.se\/foretagarallsvenskan\/2025\/11\/24\/okad-osakerhet-bland-smaforetagare-om-framtiden\/\",\"name\":\"\u00d6kad os\u00e4kerhet bland sm\u00e5f\u00f6retagare om framtiden - 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